On February 23rd, Spyker finalized the purchase of Saab Automobile from General Motors.
A month later, Saab Automobile’s factory restarted and the first production ready 9-5 rolled off the assembly line at the in Trollhattan, Sweden.
In April, Saab’s U.S. operations, Saab Cars North America opened their new headquarters in Royal Oak, Michigan while relaunching their Canadian operations earlier this month.
At the end of May, Saab Automobile plans on officially launching the new 9-5 in Trollhattan, Sweden. It is here when we should expect to see the long awaited $100 million dollar advertising & marketing plan finally commencing since the campaign started last October.