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Photo Credit: Saab Automobile AB
In the next month or so, Saab Cars North America is expected to launch an all out marketing blitz as part of the launch of the all new Saab 9-5 in the United States according to Business Week.
“There’s a huge wave of media and communication” that will start in Sweden when the 9-5 goes on sale June 19, Adrian Hallmark, executive director of sales, said in a phone interview. Saab will spend more than $150 million on marketing in the second half of 2010 after spending “nothing” on promotions since the sale by GM, he said.
