The New Saab Cars North America organization has recently refreshed and updated their website.
The notable changes include the following:
* Replacement of Born From Jets to “Move Your Mind”, a continuity of the global brand message.
* Notable that the Saab 9-3x is not shown, although it was launched in the U.S. back in April at the NYIAS
* Addition of the all new Saab 9-5 since it’s NA Miami launch in October.
* Deletion of the Saab 9-7x SUV, but you can still build your own?
I should note that it looks like the website still needs more updates such as inclusion of future models, current press releases such as the North American debut of the all new 9-5, videos, etc. and other material. In addition, it looks like the icon on the website still shows the griffin emblem, and not the SAAB word mark like the other global Saab websites.
This is a good move for the new SCNA organization and I hope to see the website continue to be developed between now and the end of the year. Perhaps we’ll see their new headquarters address and contact information on the website as well?